News

Notes from the house.

Occasional writing on how we build, price and operate.

AUG 2026 Why we sell outcomes, not seats Pricing for finished work, and why we took the harder side of it. AUG 2026 The people behind the pods What happens when the work is uncertain, and who handles it. AUG 2026 One house, many companies Build the capability once, then launch companies that inherit it. AUG 2026 The Impuse Support waitlist is open Customer conversations resolved per outcome. First clients onboard in order.
AUG 2026 THRAFF, our first venture, is in development Built on the same capability as Impuse. Announced in full when it's live.